To everybody’s surprise, Microsoft announced its streaming platform Mixer shuts down. Consequently, this decision caused an uproar in the gaming community. Gaming executive Phil Spencer provided some clarification to The Verge. According to Spencer, Mixer did not display a satisfactory performance against its competitors. Moreover, Spencer said a platform like Facebook Gaming offers more for gamers to reach a broader audience
Therefore, the company decided to come into a strategic alliance with Facebook Gaming. As Mixer shuts down, a new opportunity is on the horizon for Mixer streamers. Especially, existing Mixer partners will be partners for Facebook Gaming. Additionally, Facebook’s Level Up program will accept those who have existing Mixer monetisation memberships. Mixer viewers that spent money on the platform will also be recompensated with gift card credits.
One of the reasons behind Microsoft’s sudden decision is xCloud. As Mixer shuts down, xCloud can go forward for greener pastures. With the greater audience Facebook Gaming has, xCloud will also create lots of connections in the gaming community. Furthermore, xCloud will have a better technological infrastructure to work with. As xCloud allows viewers to play with streamers instantaneously, such resources are essential. However, Spencer did not clarify when xCloud will show its face on Facebook gaming.
Another aspect of this move is the release of well-renowned streamers from contract. During the ambitious early steps of Mixer, Microsoft signed exclusivity contracts with famous streamers such as Shroud and Ninja. Again, as Mixer shuts down, these contracts will be void and those streamers are free to go wherever they want. Surely, Twitch will be quite happy to welcome them back.
Microsoft will keep developing its low-latency infrastructure. With the support of Facebook Gaming platform, the company is looking to bring xCloud to an audience of 2 billion.