Cory Barlog, the God of War creative director, has joined the debate around the game prices.
Previously, Shane Layden, the former PlayStation director of the Americas region, called AAA development stages unsustainable. Layden supported his rationale with pointing out to the game development costs. Furthermore, he said he thought video games should be shorter. On the other hand, pricing policies surrounding NBA 2K21 indicated, next-gen will come with higher prices. Additional reports also support the claims that the next generation of games will yield costly price tags. Moreover, some developers are planning to charge extra for next-gen upgrades.
Barlog recently outspoke his opinions about the prices, in a Twitter reply. The original poster stated $70 is too much to pay for a game. However, Barlog called the price tag fair. He also indicated, he prefers to pay more initially, rather than being inundated with microtransactions. He called some games “Microtransaction filled hellscapes”. Since Barlog has considerable industry experience, he himself might be facing the increased costs in development. Another interpretation of this could be stopping the inevitable advancement of monetised free to play games. The unsustainable nature of AAA game development can cause episode-based and free-to-play games with microtransactions, capture the market.
games need to go up in price. I prefer an initial increase in price to the always on cash grab microtransaction filled hellscape that some games have become.
— Cory Balrog 🖖 (@corybarlog) July 8, 2020